Proton Drive
We partnered with Proton Drive to highlight its secure photo backup capabilities through a travel-focused UGC campaign designed to resonate with digital nomads, frequent travelers, and adventure-seeking couples.
Our concept centered around a real-world scenario: losing your phone or camera while on the road. Through a cinematic storytelling approach, we emphasized how Proton Drive protects irreplaceable travel memories whether you're off-grid in the Amazon or island-hopping through Southeast Asia.
The campaign included:
- A lifestyle-driven UGC Reel capturing a relatable "oh no" travel moment and the relief of having files backed up safely
- High-resolution imagery showcasing the app in use on mobile and desktop in visually striking, travel-forward locations
- A conversational voiceover script that felt natural, trustworthy, and aligned with the Proton brand
- Strategic hooks optimized for TikTok and Instagram to increase engagement and watch time