Adobe Photoshop

For our collaboration with Adobe Photoshop, we created a travel-centered UGC campaign focused on how travelers can use creative tools to plan, visualize, and tell stories around their trips. The concept positioned Photoshop as an accessible, flexible tool for organizing inspiration and bringing travel ideas to life.

We focused on showcasing creative workflows from a traveler’s perspective, highlighting how Photoshop can be used before and during a trip to shape visual direction, plan content, and build inspiration.

The campaign included:

• A UGC-style video demonstrating how to create a travel moodboard in Adobe Photoshop, built around a trip to French Polynesia
• Lifestyle-driven visuals that connected the editing process to real travel inspiration and destination planning
• A natural, conversational voiceover explaining how travelers can use Photoshop to organize ideas, visuals, and trip inspiration
• Strategic hooks and captions designed for travel and creative audiences, positioning Photoshop as a practical tool for travel planning and visual storytelling