InsureMyTrip
For our collaboration with InsureMyTrip, we created a scenario-based UGC campaign focused on real travel disruptions and how travelers can navigate them with the right insurance coverage. The concept centered on common, high-stress travel situations and positioned InsureMyTrip as a practical tool for comparing and choosing travel insurance with confidence.
We focused on realistic storytelling and clarity, highlighting how travel insurance fits into real-world moments when plans don’t go as expected, from international delays to domestic travel interruptions.
The campaign included:
- Two scenario-based UGC videos illustrating common travel issues, including a canceled flight while traveling in Peru and a missed connection when returning from Napa Valley
- Relatable, traveler-focused storytelling that walked through how InsureMyTrip can be used to compare coverage options and prepare for unexpected disruptions
- A natural, conversational tone designed to educate without feeling promotional
- Strategic hooks and captions tailored to travel-focused audiences, emphasizing preparedness, transparency, and peace of mind
