Napa Valley Wine Train

For our collaboration with the Napa Valley Wine Train, we created an experience-focused UGC campaign centered on showcasing the full journey, from the onboard dining experience to the vineyard views along the route. The concept highlighted the Wine Train as a scenic, immersive way to experience Napa Valley from a guest’s perspective.

We focused on capturing the atmosphere and pacing of the experience, highlighting the combination of slow travel, elevated dining, and panoramic views as the train moves through Napa Valley’s vineyards and surrounding landscapes.

The campaign included:

• A guest-style UGC Reel filmed during the train ride, showcasing key moments from boarding through the journey and stops
• Lifestyle-driven visuals captured onboard and throughout the route, emphasizing vineyard scenery, interior details, and table-side moments
• Photography of the surrounding landscapes and views seen from the train, designed for both social and marketing use
• Strategic hooks and captions tailored to travel and food-focused audiences, positioning the Wine Train as a must-do Napa Valley experience